Texada Software
The Challenge
Texada Software is a business to business software company that created a number of software app solutions for equipment rental and mobile asset management. Having just transitioned from a construction company, Texada needed a brand identity and visual content refresh.
Our Approach
Traditional business to business videos are typically “how-to’s” showcasing the functionality of the product. Few people would watch more than 20 seconds of them. Texada’s “how-to’s” were useful for already established customers but did not excite new clients. Texada needed a bold, energetic, and witty campaign that reflected who they were- a group of young entrepreneurs who were stoked about their work. Our main objective was to give Texada a new look.
We gave them an overarching visual campaign consisting of commercials and social media assets in line with their key messaging. These captured attention, garnered a great deal of consumer engagement, and became an internet sensation.
The Saga
We catered to the next generation of marketing- focusing on an engaging story that highlighted the efficiency of Texada’s application and let the tech speak for itself. We created a lore spanning alternate realities and generations because Texada’s software is applicable anywhere in any situation.
